Audience
In terms with Media studies, and audience are normal people (public) which view or listen to different types of media.
We need to study audiences because there are many different types of audiences that all fit in to specific target markets (like diagrams within a diagram).
Key terms:
Niche Market - is a focused, target-able proportion of a market eg. Dave.
Mass Market - a wide range of people with different topics.
Segmentation - deciding the appropriate target market.
How are people different?
- Age
- Gender
- Topic of interest
- Genres
- Types of media (some like magazines whereas others like TV)
- Background (ethnic group, location)
- How they view media sources (radio, TV or magazines)
- Hobbies
- Urban/Inner City or Countryside
- Lifestyle (how they live, free time)
- Society they live in (community)
- Personality
- Music choice
Different types of ‘Tribes’ in the school:
- Alternatives - keep to themselves, don’t bother others, the art students, skinny jeans and converse/vans
- Make up lovers - covered in fakery, possible not logically smart
- Normal (invisible) - normal everyday people, seen as an acquaintance, don’t try very hard, keep to themselves
- Gangsters/Street Rats - Low trousers, bad mouthing, low standards, bad attitude/behavior
- Y.P - late 20’s early 30’s
- Parents - workaholic, not-stop, never understandable
- SLT - non sociable
- The brains of the operation/Nerds - the A* achievers, normal dressed
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